Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

October 11, 2024

Variety is the Spice of (the Writing) Life by Steph Beth Nickel

 



I am eclectically interested and eclectically involved. This variety adds spice to my life . . . and to my writing. I have plans to write several things: picture books, YA spec fiction, devotionals, memoir, and more.

Although some writers are focused primarily on one genre, variety adds spice to their life as well.

How?

There is so much more to writing than putting pen to paper or fingers to keyboard.

For example . . .

Researching
The word "research" may bring to mind hours of Googling, seeking the information we want to include in our writing, and that may very well be part of your writing process. However, if we keep our eyes and ears open to the inspiration that is all around us every day, that can be considered research as well. From snippets of conversation to a building or ruins that spark our imagination to the beauty of a sunset . . . So much of our day-to-day life can find its way into our writing.

Outlining
We all outline to differing degrees, but creating a plan (whether extremely detailed or bare bones) for our blog post or full-length manuscript is part of the writing process. 

Writing
And now we get to what the majority of writers likely enjoys most, what we want to get back to when we're doing something else, actually getting words on the page.

Revising
We rarely share the first draft of our writing with anyone. In fact we may revise, revise, and revise again before allowing anyone else to see our work. We are often told not to revise while we're still in the process of writing our first draft. However, depending on how we work best, we may want to tweak as we go. Each of us must discover the most effective way of getting our projects completed. But whether we revise as we go or complete the first draft without looking back, further revision will be needed. 

Seeking Input
Beta readers can do for us what we can't do for ourselves. We know what we mean by our words and can't tell how those words will come across to others without seeking their input. Tiffany Yates Martin states that editing our own writing is like performing brain surgery on oneself, and no one is going to attempt that, not even the world's most skilled brain surgeon. Finding those who will read our work and give us honest feedback is priceless. 

Revising Again
While we need not incorporate every suggestion our beta readers (and even our editors) suggest, if we hear the same thing from multiple sources, it bears considering. After we receive input, it's time for another round of revisions. (I, for one, wish I could write a brilliant first draft, hit Publish, and get onto the next project, but that's not how the Writing Recipe works.)

Hiring an Editor
If we plan to hire a developmental editor, obviously this step will be happen earlier in the process. However, now is the time to consider content and line editing, as well as proofreading. In fact, we may want to book with our editor as soon as we have a "completion" date in mind. Depending on how busy our editor is, we'll want to get on their schedule as soon as is realistic. (And, yes, even editors need to have their writing edited.)

Finding an Agent or Publisher
When we have a polished manuscript in hand (or the required portion of a manuscript), it's time to look for an agent or publisher if we're seeking to be traditionally published. We must be sure to carefully follow their guidelines. More people than ever are seeking to get a publishing deal, and we don't want to be disregarded immediately because of an avoidable mistake, such as addressing our inquiry to "Whom It May Concern."

Self-Publishing
If we intend to self-publish your work, there is a plethora of things to learn. One great resource for doing so is Orna Ross's book Creative Self-Publishing: ALLi’s Guide to Independent Publishing for Authors and Poets.

Marketing / Promotion
And whether we go the trad or indie route to publishing our work, much of the responsibility will fall squarely on our shoulders to market and promote our writing. 

The following three "spices" may not seem to apply to the writing life, but their benefits will affect every area of our lives . . . including our writing.

Eating Well
When we nourish our bodies with healthy food, there are many benefits, including the ability to think more clearly. 

Drinking Water
Many writers live on coffee. While I enjoy my lattes and cappuccinos, I know it's important to consume enough water during the day. (This is something I have to work on.)

Getting Exercise
I can almost hear the collective groan. The best way to stick with an exercise routine is to find something we enjoy. Walking. Hiking. Biking. Joining a recreational sports team. Getting (and using) a gym membership. One of the many benefits of getting regular exercise is that our subconscious continues to work on those writing "blocks" when we're focused on something else. Bonus!

Just as we prefer one spice over another, as writers, we prefer some of the above "spices" more than others. Still, the variety of responsibilities adds interest and dimension to our lives.

November 15, 2022

Come and Rest In God's Promises by Carol Harrison

 


Come and Rest in God’s Promises

As I reread my January blog post, these ending sentences needed to begin this month’s post. This year, the God of all compassion invites me to come and find rest in His promises. He longs to encourage me while I continue to be a good steward of the gifts He has given.

What has that looked like during this year? What have I done to be a good steward of His gifts? Have I taken God at His invitation to come and rest in His promises? These questions needed to be reflected on and an answer obtained in order to write this post. I mulled them over and over before formulating a response because too often the negative voice of the enemy interrupted, poking a finger at the lapse of trusting God fully or with questions like, “Did you really do all you could?”

The months of this year have lapsed into history. There isn’t a do over button to push and change the scenarios to what I wished had happened with my writing or the marketing to go with it. One thing I have realized over the course of these last few months is that the writing is only part of good stewardship. The marketing – letting people know my writing exists is another part of being a good steward.

Do I like promoting myself and my writing? Not really. It is so much easier to tell people about my friends’ writing. Yet at the Inscribe conference, Grace Fox mentioned that we need to think about feeding God’s sheep and not building our platform. This changed my mindset about the entire subject of marketing my own work. If I don’t get the word out, how will the words I’ve written feed and encourage others?

This brings me to the resting in God’s promises aspect of what I’ve been invited to this year and all the time. Trusting God to provide like He’s promised to do. Trusting He is with me no matter what tough stuff exists in my life. He always keeps His promises and one of them is to never change and provide all we need through Jesus.

This year has been one filled with less writing but more editing pieces already written. It’s involved being at a number of craft/trade shows with my books and talking to many people about writing, my own books, and looking at the possibility of author readings or other activities to get the books in front of more people. I’ve had to trust God for the words to say, the courage to say, “I’ve written these books. What can I tell you about them?”

Circumstances haven’t changed much in the last year. Medical appointments fill the calendar more often that I would want. Writing gets pushed aside when no energy remains for creative endeavours. I question what needs to happen in this season of life just like I did back in January. But resting in God’s promises has given me a better perspective. I need to just live one day at a time and sometimes one hour or minute at a time, ready to pursue whatever God puts on my plate to do at that moment.

God encouraged me through a variety of ways. Sometimes the encouragement is like the trickle of a tiny creek and at others times pours lavishly over me but it never disappears. It comes in the form of a positive comment, a sharing of ideas, a good workshop to learn new things, a hug from a friend, or being given an award. There have been fellow believers who have laughed with me and prayed for me. Over and over, in so many ways, I’ve been reminded of the unchanging promises of God. I just need to rest in them and trust God’s got this.  

 


 

As a speaker and published author, Carol Harrison is passionate about mentoring people of all ages and abilities to help them find their voice and reach their fullest potential. She shares from her heart, with stories from real life experiences and God’s Word to encourage people and help them find a glimmer of hope no matter what the circumstances. She believes we need to continuously grow in our walk with God and lives out her storytelling passion by speaking and in her writing.

March 11, 2016

"I must be about my Father's business" by Connie Inglis

I've been thinking about this writing prompt for a few weeks now, wondering what to say about the business of writing. I have not been in the personal writing "business" for long. I've had a few pieces published and realize the importance of submitting your work, but I've never even thought about marketing. So what do I write that is blog-worthy?

Then the Spirit reminded me that my husband and I have actually been in the writing business all our lives, but not in the traditional way. What business is that you ask? The business of Bible translation and literacy work. 
Acts 13:1,2 in the Shatikha language of Myanmar
There is nothing typical about the process of writing, publishing and marketing the Bible for Bible-less people groups. But before the translation even starts, being a member of a faith-based mission requires raising support. In a lot of ways, raising support is like marketing--"selling" who you are, "selling" God's calling in your life, "selling" the work you are called to and "selling" the need for Bible translation. It's actually a tricky balance of sharing your heart with people but also listening to other people's hearts and praying that what you say strikes a cord in their lives. To be a missionary of a faith-mission these days requires trust in God first but it also requires marketing. 

Then the business of translation begins which takes training, takes study, takes language learning, takes working with a team of nationals and takes years of checking and re-checking with both the nationals and the consultants. It's a long-term commitment, an arduous business. That's what my husband does. 
Primer for the Ngochang language, Myanmar



My work in literacy has been less intense but also a necessary part of what we do. It's sort of the pre-publishing, pre-marketing work done before the Bible is printed. The literacy track within Bible translation can include:
- helping write an orthography if the language has not been written down
- making primers, picture books and transitional readers
- formatting books for publishing
- teaching the nationals to read and write, adults & children
- training nationals to become teachers and trainers themselves 

This list may not sound that difficult but remember, these books are not in English, the training is often not in English, the language itself may be written in non-Roman script (as in the Shatikha writing above), never mind communication problems with nationals in setting up workshops and finding appropriate trainees as well as a myriad of other cross-cultural contingencies.
From a Shatikha reader about rice-planting
Ambiguous? Yes. Demanding perseverance and flexibility? Yes. Seemingly impossible? Without God's guidance, YES! But "with God all things are possible." Matt 19:26. It is God's doing and it is God's work. My husband and I are mere servants to His glory in it all--because ALL the glory goes to Him. But I will say, it is worth ALL the training, the ambiguity, the sacrifice. I can't imagine a better way to spend my life.

There was also a verse that kept replaying in my mind. Luke 2:49: "And He [Jesus] said to them, How is it that you sought me? Knew you not that I must be about my Father's business?" And what was Jesus' business? Two chapters later Jesus tells us: "The Spirit of the Lord is on me, because He has anointed me to proclaim good news to the poor. He has sent me to proclaim freedom for the prisoners and recovery of sight for the blind, to set the oppressed free." Luke 4:18

Powerful words--words for us all. Because no matter what kind of writing we're doing, if the Spirit of the Lord is on us and has anointed us in our writing, then that's what we should be doing. That's the Father's business for you and for me.
 
I had to close with this video of a language group receiving the Bible in their own language for the first time. Such emotion. Such love for God's Word. It grips my heart.
(www.worldteam.org. Filmed by Dianne Becker. Editing by Zach Ruble.)

My commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit the subject. Develop one voice that readers will recognize when they hear it on the page, a voice that's enjoyable not only in its musical line but in its avoidance of sounds that would cheapen its tone: breeziness and condescension and clichés.
Read more at: http://www.azquotes.com/quote/599682
My commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit the subject. Develop one voice that readers will recognize when they hear it on the page, a voice that's enjoyable not only in its musical line but in its avoidance of sounds that would cheapen its tone: breeziness and condescension and clichés.
Read more at: http://www.azquotes.com/quote/599682
My commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit the subject. Develop one voice that readers will recognize when they hear it on the page, a voice that's enjoyable not only in its musical line but in its avoidance of sounds that would cheapen its tone: breeziness and condescension and clichés.
Read more at: http://www.azquotes.com/quote/599682

March 06, 2016

How to Have a (Good) Marketing Attitude by Glynis Belec

     Writing is my heart passion. Business is my reality. 

I thought about comparing my career as a writer to a love/hate relationship. But then I got thinking how easily I can psyche myself into something. I definitely don't love marketing but I don’t actually hate it, either. I prefer not to do it but I don’t hate it even though I think I hate it.

All my life I have loved writing. Then once I learned writing for the serious scribe is actually 50 percent the written page and 50 percent business, I knew I had to expand my horizons and do it with a willing heart. Otherwise (I know me) I would be prone to whining and then I would convince myself how despicable marketing is and I wouldn't do it. 

I have learned that I choose my attitude - good or bad. I have discovered that if I pick good, only good will come out of it - even if things go bad. If I pick bad it ends up bad every time. I sought to have the 'somewhere in between' attitude. It never works. It always ends up bad, too. 

The more I thought about it, the more I realized that 'hate' isn't my issue, 'not knowing how' is more like it.

Resources are good when you want to learn how to do something. I've found a great Resource that never seems to fail. It sure has changed my marketing attitude. How about I share? 

1. Whatever you do, work heartily, as for the Lord and not for men.    Colossians 3:23
  • remember that we are not out to please man with our brilliant marketing schemes. We are intent on glorifying God with how we go about sharing our words. I won't pay for reviews, I will earn them
  • I will glean some information from all these people who tell me they know how I can sell a thousand books in one day (as long as I buy their product) but I won't fall prey to their 'get rich schemes' at all costs. 
  • I will try my best to make a good, doable plan for promoting my work.
2.  Do nothing from rivalry or conceit, but in humility count others more significant          than yourselves. Philippians 2:3
  • I won't mock others or think I have the upper hand when it comes to making contacts 
  • I am grateful that God has blessed me with a passion to write, but I will also encourage others to grow in their craft
  • I will help others market their books because I know that when we help others we benefit the most. And when I help others market their books, I won't do it for selfish motives but purely because God doesn't want us to be rivals, but sisters and brothers on the same path
3.  But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness,         
    faithfulness, gentleness, self-control; against such things there is no law. 
                                                                                                                                                                                                                Galatians 5:22-23

  • It is much more fun to be nice. 
  • I started a Facebook group a while ago and we now have close to 500 members. I LOVE talking to my Angels (I call them) about writing related topics. God has stirred a passion in my heart to help promote Canadian authors who write and engage readers who love to read quality work. I will admit, I started out with a little motive of building my 'tribe' and then using it as a marketing platform. It has become much more than that. God has used my wimpy idea to build some great relationships and allowed us to have some super conversations. I rarely plug my own books, but it feel so right what I am doing. 


4. Casting all your anxieties on him, because he cares for       you. 1 Peter 5:7
  • One of the best ways - or maybe THE best way for me to sell my books is to speak
  • When I first felt the nudge from God to speak I was dragged kicking and screaming, thinking what a lousy job I would do. Oh, I am a drama queen from way back and have graced the stage numerous times. The difference, though, was I always had a script - and the story was not mine to be told. I heed God's direction now and I love telling my story and sharing about so many things. God has blessed me with the gift of hope and laughter and I love to share that gift with whomever will give me the time of day. And often, blessings follow with the back of the room sales. 
5.  The Lord is not slow to fulfill his promise as some count      slowness, but is patient toward you, not wishing that          any should perish, but that all should reach     
     repentance.                                                                                          2 Peter 3:9                                                                                                                                                           
  • My brain wants to rush the process and I sometimes feel that I am not doing it right because I don't have at least 100 reviews on each book or people battering down my door begging to buy my books. 
  • Then I remember my timing usually always differs from God's. He's been pretty patient with me over the years so I try to do the same. 
I could go on and on. Each day I get inspired. No, I have not turned in to Suzie Q Brilliant Marketer. I never will. But I found that once I changed my attitude and looked at marketing and promotion and everything business related from an "I can do this with God at the helm" attitude, I found it a much more pleasant task. 

Marketing isn't easy. Nor is brain surgery or waiting on unruly customers or building houses. But changing my attitude is. 

For to this end we toil and strive, because we have our hope set on the living God, who is the Savior of all people, especially of those who believe. 1 Timothy 4:10

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Glynis