Understanding Your Audience by Steph Beth Nickel

 

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There's nothing wrong with writing exclusively for yourself. Enter the journal in its numerous iterations: bullet journals, diary-type journals, guided journals, etc., etc., etc.

But . . . 

If you're writing for an audience, there are several things to take into consideration.

You've likely heard the term "target audience," but defining who you're writing to is crucial to what you write, the vocabulary you use, and how you market your writing.

The good news: Defining your target audience, your "ideal reader," has numerous benefits. The bad news: No, you're not writing for everyone. 

When you have determined who your ideal reader is, you'll have to do some research as to where to find them. Do they spend time on social media? If so, where? Facebook? Instagram? TikTok?

As you explore, you'll not only find your target audience but also what interests them, what they're posting about, their "felt needs."

The information you want to share or the entertainment value you want to provide is only relevant to your audience if it's something that satisfies those felt needs. You may have a great deal of information, insight, and inspiration to offer, but you have to meet your readers where they are in order for them to benefit from your words.

And speaking of words . . .

Understanding what to say and how to say it to effectively communicate with your audience is extremely important.

Raise your hand if you'll read a 1000-page fantasy novel, but will merely skim an email of more than three paragraphs.

While you may happily read a lengthy newsletter, the same amount of content on Facebook can appear overwhelming, causing you to skip over it entirely.

Using words your audience understands and can relate to in a format that grabs their attention is incredibly important. Meeting their expectations, based on what you're writing, is also important. Using proper grammar, punctuation, and spelling in your texts is fine. Expecting others to do the same (and, worse yet, correcting them when they don't) will shut the door to effective, ongoing communication.

As an editor, people ask me if poor grammar and incorrect spelling and punctuation bother me. I can honestly say that, for the most part, I notice these mistakes but don't allow them to hinder the message the writer is seeking to convey. (It's different when someone hires me to notice these issues and correct them of course.)

As a writer, it's important to define your target audience, discover where they spend their time, learn what their felt needs are and how you can meet them, and seek to effectively communicate with them in a way they understand.