Our prompt this month suggested we look into writing in a different genre. While variety is the spice of life, I'm afraid I am going to have to pass. I'm already scattered enough as it is. (At least it feels that way.)
For those who don't know, I already write in several very different genres. My two primary genres are romantic suspense novels and comedy stage plays. The novels are for a Christian audience while the plays are for a secular high school audience. I've also delved into Science fiction in a recent collaborative series called COLONY ZERO. Add to that my devotional book 'LIFE IS A HIGHWAY - Advice and Reflections On Navigating the Road of Life' and my illustrated children's book THE SLEEPYTOWN EXPRESS, and I would say I've got enough variety already, thank you very much!
Herein lies my problem. As a published author, it is difficult to brand oneself with such a variety. I recently read an excellent post by Russell Blake entitled 'How to Sell Loads of Books.' (I highly recommend you read it if you haven't already.) He says you need to stick to one genre if you are going to try to brand yourself. (And branding is highly recommended if one wants to sell books...) He also recommends using a pseudonym if you are writing in more than one genre. Even if you 'tell' your audience that you and your pseudonym are one and the same, it helps with branding.
Hm. Unfortunately, this advice has come rather late for me. I've already got several things going, all using the same name - my 'real one'. One of my problems is, I enjoy writing both fiction and plays and I don't want to give either one up. I suppose there could be worse problems to face in terms of one's writing aspirations. I should be happy that I have so many titles under my belt, right?
I know there are several other writers within our ranks with a similar 'problem' and I wonder if they have any advice on the topic. This is a dilemma that has come up in more than one discussion forum online and I would love to hear your thoughts.