Showing posts with label marketing writing. Show all posts
Showing posts with label marketing writing. Show all posts

March 07, 2016

Keeping the Main Thing the Main Thing--Ramona Heikel

My approach to the business end of writing is to try to keep the main thing the main thing. And the main thing is writing: creating, encouraging, educating, inspiring.

I also have a priority on keeping as serene and orderly a life as possible, so I can keep my spiritual goals in focus. If I can't hear God, then what I write probably isn't going to accomplish what he wants.

I have been tempted for years to self-publish a book. But from all I've heard and researched about the time involved, I've decided I still don't have enough of it. So I am restricting myself to considering traditional publishers only, which to me is more manageable.  Harder to break into? Absolutely.  But this is where my faith has to come into play. (A littlle more on this at the end.)

This actually simplifies things quite a bit, and leaves very manageable business activities to take care of, mainly marketing and taxes.

Although I don't mind finding markets for my writing , because I love to research, I do get frustrated at having to keep an eye on this constantly moving target of changing publishers and guidelines.  And I don't like all the time that it takes to prepare a submission, especially if I have to send it snail mail.

I actually enjoy the other business activities, like the writing part of my tax return. I love any excuse to play with numbers and spreadsheets!  I share some tips in my previous post 7 Tips for Organizing your Writing Business.

As I am always hoping to make writing a bigger part of my life, I do look for practical advice for writers hoping to have a steady income, so I can balance my dreams with reality. Here are a couple of articles that I read recently that I found very helpful on the topic of being a full-time writer, and all that that entails from a business perspective: "The Business of Writing: Turn Your Income Stream Into A River", and "The Business End of Writing".

I look forward to getting all of your insights on the writing business!  And I will close with a few lines from Violet Nesdoly's inspiring article, "Of Trumpets, Platforms and Networks", which appeared in the August 2014 issue of Fellowscript. (Thank you, Violet!)

"Have you ever wondered where Jesus and his teaching...fit into the publicity work you need to do? ...Our writing either fills a need...or it doesn't.  I believe that writing that fills a need will eventually gather a platform unto itself...If ours is a message the world needs to hear, He has supernatural ways to grow our network, and get that message out at the right time. "

Posted by Ramona


March 12, 2012

Antisocial - Nesdoly

...clever handwaves /  from the keyboards of the networked

Today I’m antisocial


Their fingers are rattling on computers in warm kitchens
and on the sweaty number pads of smart-phones
I am aware of the brave souls of housewives
sprouting chirpily on Facebook updates
The chatty words of comments pass me by
along with clever handwaves
from the keyboards of the networked
and the YouTubes of the earnest
with political concerns
I don’t LIKE the humorous quote
that hovers in the status
or the photo-add that creeps
down the sidebar of the timeline.
by Violet Nesdoly
******************
Read any modern advice on how to market, and you'll know it is all about the  social network. I am not good at that. It is my huge writing/marketing challenge for 2012.






March 07, 2012

Writer, Promote Thyself - Ramona Heikel

For a long time I’ve been reading that writers should have a website and/or blog, in order to present their writing credits and updates on current projects. Check. One website, one blog. No problem.

Build a portfolio, even if you need to contribute your writing to non-paying markets. Check. Read writer’s guidelines. Check. This all fits well with my behind-the-scenes personality.

Submit your manuscript with one-inch margins and a maximum of 50,000 words, along with a plan to market your book.

Whoa! Just a minute there. What?

Back up. Did you say market? Promote myself? Brag? Annoy people, try to twist their arm? Sorry, not me!

There is a reason I avoided learning anything about marketing, and it’s because it’s dangerously close to advertising, which brings up repulsive visions of slick used-car salesmen and tree-killing flyers packed into mailboxes. When I was considering a career as an artist, the idea that only a “commercial artist” could make a living (designing advertising) settled that decision once and for all.

Secondly, I am mostly an introvert and don’t like drawing attention to myself unless there is a good reason (like a book). Luckily, I don’t have a book to market (yet), so I don’t have to worry about marketing for a while. Phew!

NOT! We writers apparently need to start marketing, building a platform, creating a following, before we have a published book. Aargh!





Oh, come on, do I have to?

I guess so, but listen here: I refuse to start using my dear Facebook friends and family to increase my blog traffic. That’s like leaving unwanted flyers in their mailboxes. I feel the same way about that as I did when networking first came about, telling us to use our friends and family to help get a job.

Oh, and here’s another suggestion we writers get: browse other people’s websites and blogs and follow our favorites. What, and feel even more like a failure when I see all their gorgeous graphics and read about all their amazing success stories? Now that sounds like a smart idea.

And yet, much as we sometimes do something unusual or uncomfortable for the sake of our kids (being open-minded to some of the inspirational lyrics of Metallica comes to mind), I now find myself willing to do what’s best for my writing vocation. Oh, all right. I guess I can at least learn about these things. It wouldn’t be so bad to add my weblink to my email signature, would it?

So, if there is anyone else left who is dragging their feet like me, here are a few resources that are starting me off in the right direction and even inspiring me with enthusiasm:

Get Known Before the Book Deal: Use your Personal Strengths to Grow an Author Platform by Christina Katz (who originally wrote at WriterMama.com, now at ChristinaKatz.com) (delightful—and a very thorough and useful review on Amazon)

“50 Simple Ways to Build Your Platform”, Writer’s Digest, March/April 2011 (I only just found this issue at the library, and it is also by Christina Katz)

Susan Toy of Alberta Books Canada spoke at the recent Calgary Public Library Writer’s Weekend, and "specializes in promotion and sales of books that are written by Albertans, published by Alberta companies, or on topics of interest to readers in Alberta". Her website is here: http://www.susanmtoy.com/home/alberta-books-canada

Times change. The used-car staff at Your New Car Calgary last fall turned out to be more like kind family and helpful friends than salesmen. So, wading into the unfamiliar territory of marketing my writing is probably not as bad as I think.


Posted by Ramona
www.happilywriting.com